Once more, to the stars

This morning’s Memphis Playbook featured my one-star review of Kaloum Restaurant, an African-West Indian place on Millbranch. I thought it was a solid one-star restaurant: Simple but tasty food but a limited menu and a serious problem with actually having available the dishes that are listed. But I thought people should know about it, and even said that I’ll be going back. Still, I got this email from someone whose name I’ll withhold:

Jennifer -

I saw your review in this mornings Commercial Appeal Playbook. There are hundreds of restaurants in the Memphis area you could review and write about. Why print a review of a restaurant with 1 star. Why ruin a restaurant? If you eat the meal, feel it isn’t deserving of higher marks, then just review a different restaurant.

Give restaurants that deserve good reviews the publicity with your articles, but just skip the restaurants that don’t.

I am not a restaurant owner nor have I ever even heard of the restaurant Kaloum, but my heart sank thinking of the owners reading the article this morning and seeing only 1 star. Put yourself in their shoes.

I wrote the person back and explained that one star means GOOD and that our policy is we don’t do bad reviews, but I feel–once again–that this is something that is misunderstood. It’s frustrating.

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Responses to “Once more, to the stars”

Fredric Koeppel

Jennifer, thanks for getting this issue back on the table. I think it will take a while for readers to understand that one star means GOOD, not BAD. Of course one star has always meant “good,” but people have always interpreted one star to mean a completely negative review. It does not mean that. I will admit that if we went to a “fine-dining” restaurant and gave it one star, that would involve a number of negative points, but for the restaurant you reviewed today, one star seems appropriate approval. And there are readers our there who won’t even go to a two-star rated restaurant because they consider that a “bad” review. Those people are missing out on some nice dining experiences.

Fred

Fredric said it well.

Personally, I have never interpreted a star system to rate good or bad. Rather a ranking of the range of good.

I understood years ago that no bad reviews are printed in the paper.

In a way we are all food critics. The Fred’s and Fredric’s of the world may be a little more skilled, but none the less have no less effective input than the Jennifer’s and the No Sluggo Dave’s of the world.

There are things I abhor in a restaurant that lower a score that does not include the food. Poor Service, lighting, decor, and access are a few things I look at.

The adventure of reading reviews is to go to a restaurant and compare observations and tastes with Fredric and Jennifer. Usually I can see what both of our favorite food reviewers base their assessment, but it does not keep me from going to the establishment.

Jennifer Biggs

Fred! First of all, No Sluggo Dave said months ago that he would not comment on our blog since our policy was not to give bad review to restaurants, and he hasn’t been back since (even though that wasn’t a new policy). Secondly, I’m afraid I’m going to take exception to Fredric being more skilled than I am (sorry, Fredric, and all due respect). Fredric has been reviewing longer than I have, but I’m not new at eating, cooking or writing. I wish I could say otherwise, but I’m a middle-aged woman, not a young upstart.(OK, so I might look like I was born yesterday…)

Honestly!

Anyway, glad you get the star system and that even with my inferior skills, I’m one of your favorite food reviewers… :)

Susan

Part of the confusion in the ’star’ ratings is that the movie reviewer of this same paper uses a star rating as well.

When 1 star for a movie is considered a don’t bother rating it is easy to interpret it the same way for restaurant reviews.

Carole H

Susan makes a good point about people accustomed to movies being rated with one star not being worth the price of admission. Or, as one of my friends says, “Wait for cable.” I thought Jennifer’s review was very fair, considering the fact that the restaurant seems to open when/if the owners feel like it, & has a “take it or leave it” attitude about what is available on a given day. I am always disappointed when I go to a restaurant & the food I have a taste for isn’t available. I realize there are unforeseen problems with suppliers, quality, & everyone wanting the same food on a given day. But there is little excuse for a restaurant that narrows the choices down so drastically & expects people to continue showing up. They had better hope to attract customers who are willing to put up with that practice, or else hope for many who are impressed enough with what they’ve eaten to come back for more, regardless of the limited choices.

Fred

its not your skills, Jennifer. The reality is that the Fred’s rule the world!

Brenda

Oohhhh, I was wondering what happened to No Sluggo Dave …. I miss him.

And I agree w/Susan that most people probably do construe the star ratings for the food/movie reviews to be the same. I believe the tiered system you came up would be much better than the present system.

Ol' Neil

Ok, I have got to say something here. Each of these “star” ratings has an accompanying review. I learn more from the review that I do from the “star”. Reading the reviews, and over a period of time developing an understanding of how that reviewer works (i.e. tastes, service expectations, decor, service) you can assign your own rating to a restaurant by measuring you standards against the reviewers. How many of us have gone to a movie that was panned only to find it absolutely delightful.

Frederic and Jennifer, I admire both of your work, but a review is, in fact, a very personal thing, and should serve as guidance to your readers rather than an “eat here, don’t eat” here report.

Jennifer Biggs

OK, Fred–I see what you meant… I forgot that you told me the Freds rule the world!

I know the stars are confusing, particularly when compared to the star system for movies. Ol’ Neil’s got it right–read the review and then make a decision.

Ben

I have to agree with your anonymous blogger. If the star system is ambiguous to your readers why do you persist is using and defending it? Who doesn’t get the message? You or your readers?

Jennifer Biggs

I don’t like the star system, Ben, as I’ve said numerous times–I REALLY want to change it. But I also don’t think it’s hard to understand when it comes with a legend that explains one star=good; two=very good; three=excellent; four=extraordinary.

Ol' Neil

Brenda, I believe No Sluggo Dave has taken himself and the missus to New Mexico to live.

ProfDave

Since people’s perception of the rating system apparently is driven by the movie rating system, it seems advantageous to convert to that system. Then don’t publish any one (or two stare reviews). You (Jennifer) say you wnat to change it. Who’s stopping it?

GrantParish

Jennifer - When I saw this thread, I wanted to read your review of Kaloum so I could be up to speed on the discussion. But despite paying for a subscription to the Digital CA so I could read the paper while out of town, the Playbook section is missing from the digital version - a huge disappointment. I wanted to see the review in the same layout as the paper along with whatever blog postings you typically include. I had to make do with clicking around the CA site to find it.

I thought the review was very fair. I’d like to go to Kaloum and now I know what to expect.

Any rating system is going to have issues. A one-star Michelin rating is great but a one-star Mobil review is bad. You have said several times that you don’t like the current star system - so why don’t you change it? If you think it is confusing and you don’t like it, why do you keep using it?

I don’t know where No Sluggo Dave is living but he still posts to Leslie’s Whining and Dining Blog at http://lesliekellywhininganddining.blogspot.com/

Jennifer Biggs

About changing the star system: I think it will happen, but I’m not in charge of it and not everyone is in agreement with me. Stay tuned. Y’all will be the first to know.

Fredric Koeppel

What Jennifer means (and we have talked about this) is that I feel she should work with the rating system as we have it now and get used to it before we start changing things. That said, I think it’s probably inevitable that we will move to a tiered system of stars because that system (tiered) is seen favorably by our editors. Still, I like the star summation of a restaurant, backed up, of course, supplemented and explained by the review itself. So many people have told me that if a restaurants doesn’t get at least two and a half stars, they don’t even read the review. What folly! the real information is in our narrative; the star is a quick hit.
I don’t know exactly what Fred means by “understanding years ago” that we don’t publish negative reviews in the CA: that policy was implemented only four years ago. before that, when I did all the restaurant reviews, I was allowed to write ANYTHING about a restaurant, to the extent that I even received a death threat, which the paper took very seriously.
And to everyone puzzled over the discrepency between the restaurant star rating system and the movie star rating system, I agree. I have never understood why the movie system has two levels for, basically, “this movie sucks” or “this movie sucks not quite so much.” In fact, I have always maintained that a star (a symbol of even the smallest reward) should not carry a negatiove meaning, diminsihed perhaps, but not “bad.” As Jennifer and I say over and over, one star means “good.”

Ben

Maybe true… However, many times your stars do not seem to match your narrative review. The stars seem rather capricious. If that is all people look at, why keep it? I guess then the communication is not working……….

Deni

Many of the major food writers at city news papers do not use a star / rating system. The writer gives his or her opinion in the review and allows the reader to determine whether or not it would be a restaurant she or he would visit. This would seem to me a logical direction to take for the CA to take seeing as though the current rating system seems to confuse more than clarify. Just one gal’s opinion.

Deni

Many of the major food writers at city news papers do not use a star / rating system. The writer gives his or her opinion in the review and allows the reader to determine whether or not it would be a restaurant she or he would visit. This would seem to me a logical direction for the CA to take seeing as though the current rating system seems to confuse more than clarify. Just one gal’s opinion.

Fred

What I meant is that Leslie covered the issue of no bad reviews quite a while ago.

I guess in a converse sort of way, if we don’t see a review on a restaurant, we can let our imagination run wild.

Anyway, both of you are like artists, and its up to us to interpret what we see in your work. So I go to a place and see how accurate both of you are on describing the place.

Ben

Hmm. Is this a case of what’s good for the critique-ee is also good for the critic?

I wonder what it feels like to have the application of your chosen profession put up for review in such a public forum.

At least you have the blog to defend yourself.

Did the chef at Kaloum have a chance to make sure he was having a good day(s) when you were there? Did you ask about his vision or passion or how he made it here and found the means to start a business? What if business slacks off because of your misunderstood star system?

As for having eaten food for many years, I would wager we can all attest to that.

Memphis restaurants and diners have become more sophisticated over the past few years, maybe the CA should too.
Please don’t presume we are all a bunch of hicks who cannot interpret (or see through ) your reviews.

Craig

I’ve heard people comment for years about the “number of stars” a particular restaurant received. It’s clear most readers associate a one star rating as bad. Why not eliminate the star rating and let people form their own opinion? Many of the restaurants are non chain restaurants owned by hard working, dedicated individuals with families.

Talbot

Whoa!

It’s getting hot in here.

I give everyone 1/2 star. That means pretty good.

I am going to try Kaloum simply because of this controversy.

I like Memphis more and more everyday. Despite the heat.

Munchback

I went to Kaloum TWICE today ( because of Jennifer’sarticle). There’s my review. It’s not a restaurant for everybody but the food was great. I am so sick of fast food and this was a welcome change as well as affordable. I got takeout though because my whitebread self needed more air-conditioning than Kaloum could provide. I gave my 80 year old mother (who hates take out food usually)some of my beef & fried rice and she loved it.

Jennifer Biggs

Ben, did you even read the review? One star is good. Period. Hopefully we’ll have a system everyone will understand one day, but until then, just believe that if a restaurant gets ANY stars, it’s worth you checking out. Nothing hidden, no one’s trying to pull one over on anyone.

I ended the review by saying that I would be going back. And yes, I had a lengthy conversation with the owner the first time I was there, which is how I found out how he ended up in Memphis, where he was from, and why he started the restaurant. Since I couldn’t exactly introduce myself and tell him why I was there, we just had a pleasant conversation.

Frankly, although it’s not my business at all to promote a restaurant (my job is to inform the readers), it occurred to me when I was writing the review that it would likely boost the Fow’s business, since it’s a place most people don’t know about and I was CLEARLY saying you should give it a try, but know on the front end what to expect.

Carole H

Talbot, I am so glad to hear you like Memphis more & more every day - we like it too, or we wouldn’t be here! The heat gets tougher on me every year, but the usually mild winters are worth it in the long run. It has been my experience that people who constantly belittle, whine, & fuss about how backward we are will be the first ones to miss us when they leave. Hang in there & you are really going to love it when fall finally arrives. It’s not Vermont caliber, but take a spin by Rhodes College campus & down Belvedere between Union & Central & you’ll see some really nice fall foliage. Then you can enjoy some restaurant patios when it’s comfortable enough to sit outside without the heat & bugs to spoil your meal. If we’re lucky, this might happen in time for Halloween :-)

Talbot

Group Hug.

You, too, Jennifer, Frederic and Ben.

Ben

If you can’t take the heat…………

loup garou

star wars

Gregg

dang people…just go eat somewhere. i will look in to Kaloum too because of this (and because indigenous cuisine is hard to beat).

FWIW the pork tamales at Los Tortugas Deli Mexicana (another indigenous cook) is one of the best dishes I’ve eaten in Memphis.

Ben

Again, what’s good for the goose is good for the gander.

Is there any component of accuracy in a restaurant review? I read lots of misinformation in reviews–is it your duty to inform or to offer an opinion?

If people only look at the stars and don’t read the narrative, how is that effective communication?

dmalone

O.K., Ben is obviously asking for the impossible. He wants people to be able to pick up what the gist of the review without reading it AND without reading the legend that explains the star system.

The writer should do all she can to communicate effectively with the reader, but at some point the reader has to take a little responsibility. And I think that responsibility starts with actually reading the article. Or at least some of the article. If you have the impression that one star is bad, and the first couple of paragraphs give the impression that the restaurant is somewhat less pleasant than a poke in the eye with a sharp stick, then you can stop reading. But if the first couple of paragraphs give a more balanced opinion, then maybe you can start to modify your preconceptions.

If the reader doesn’t read, then it’s not effective communication. But that’s the reader’s fault. If I read the first sentence of Ben’s last post and then stop reading because I don’t like goose, then I’m being ignorant. And that’s not Ben’s fault.

I’m sure Ben didn’t mean to champion slovenly reading and complacent ignorance, but honestly!

Maybe the whole star problem could be solved if you switched to emoticons:

:( = don’t bother

:) = worth visiting

:) :) = better than average

etc.

The reviews would look more a little more like a fifth-grader’s blog, but why would anybody object to that?

Ben

well, actually that is not what I am saying at all, dmalone.
i am saying that if you are going to be so bold as to pass judgement on someone’s chosen profession (for all to see) you should be circumspect and judicious especially if there is a very real possibility you may affect someone’s livelihood.

Talbot

There are many interesting articles about the role of a restaurant critic. Check out similar discussions in the SF Chronicle and the NYT,among others. Otherwise, it is really not that critical. I would imagine that everyone forgets the review after a few days or weeks (except the chef, of course.)

Fred

OK, back to being serious.

Why not a table like: Good (1*), Better (2**), and Best (3***). This approach is one that covers the level of good.

Fredric Koeppel

Whoa, Ben, “is there any component of accuracy in a restaurant review?” That’s certainly a loaded and biased “question”! The whole point of any review is that its judgments are based on accurate observation, reporting and writing. In the newsroom, we have shelves of cookbooks and reference books to check about ingredients, techniques and ethnic cuisines. We call chefs and managers and ask questions. If you have seen “lots of misinformation” in any of our reviews, you need to be specific and not level vague accusations.
It’s always an issue, at least in the background of writing a restaurant review, that we are writing about, mainly, local businesses into which people have put a great deal of time, effort and money, and it has been incumbent on me for almost 20 years and now on Jennifer that we don’t write in a way that is harsh or sarcastic or that seems to be having fun saying negative things. But we are also obligated to tell the truth about a restaurant as we perceive it. Yes, circumspect and judicial are the ideals.
A bit of history: When I started reviewing restaurants in January 1988 the CA did not use a star rating system. We talked for years about it and finally adopted the NYTimes four-star rating system in 1997. It took me a year or so to understand how to balance all of the elements of the dining experience (always keeping food and service as the most important) and express the overall rating with the stars. Even now, those thinsg must be tested and thought about.

Kate

Ben -
Are you having fun?

In regard to your “chosen profession up for review comment,” it seems to me that when someone opens a restaurant, they subject themselves to public opinion, seeing as the public is the market and the restaurant would close if it didn’t have consumers.

Now try to be a constructive blogger.

Carole H

Ben, it’s my understanding that if a restaurant is given what they perceive to be unfair ratings, both by reviewers & the health department, they are free to correct the deficiencies & ask for a follow-up review. Please correct me if I am wrong, Fredric & Jennifer. If restaurant mgmt. feels its business is going to be adversely affected & its reputation is on the line, it might be the wake-up call needed to improve & go forward. So a critical review might be just what they need to point out some of the glaring problems that might otherwise go unnoticed. If Jennifer & Fredric think the service is lousy, chances are others think the same thing. They don’t always call the mgr. to complaint, but might choose to express it with poor or no tipping. I have seen Jennifer & Fredric mention items like things that were ordered but never served, food that was sent back & served again with the same problems, but they have overlooked it. So I think they are both being fair. Not everyone reads the restaurant reviews anyway, but they are still free to make their own decisions if they try or avoid a place based on a review.

Ben

Sorry, guys. Not to be taken so personally.

I used to work at a restaurant that I feel was unfairly reviewed–and not by Fredric or Jennifer, by the way. It was a while ago and I won’t name it, but this subject hit a nerve. I know how hard the people at the local restaurants work. it does take a lot of guts and risk to open up one’s own place.
I guess I am a critic of the critics, be it restaurants, mvies, music, whatever.
I would like to see entrepreneuers like those at Kaloum succeed. I’d like to see critics run a restaurant, make some music, write a book, etc..

This is a free discussion and exchange of ideas isn’t it?

Craig

Ben has a right to his opinion. I understand where he is coming from. I’ve been reading Fredic’s reviews for years and have a lot of respect for his opinions and comments regarding food and service. He obviously know what he’s talking about. I have to admit, however, sometimes I feel kinda sorry for the restaurant owners if they receive only 1 star. Until I read this blog, I didn’t realize only good reviews were printed. Fredric - maybe this should be communicated to the readers more often, especially since we have so many transients in Memphis who may not be familiar with your history.

Ol' Neil

If nothing else, ladies and gentlemen, we probably have the longest one issue item going. This issue deserves the attention it is getting as most of us do not have the occasion to dine out often and any direction we may get from someone else’s views can be important.

Todd

The CA should tell its readers about bad restaurants. Years ago Frederick wrote a zero star review for IHOP that was and still is completely deserved. I know many Memphians would have never taken a chance on a non-local breakfast place like The Barksdale or Brother Juniper’s and instead of paying for horrible food and service at IHOP. That bad review certainly helped me to become a better critic for myself. Not only doe the reviews help diners get a better value for their dining dollar, it instructs them on how to critique a restaurant, the vast majority of which are never reviewed by a publication. So many people out there really don’t know good food, and they are missing out on life. And I’m getting tired of being dragged to Chili’s and Applebee’s by people that don’t know good food. Maybe some zero star reviews of these places would open peoples eyes.

About the stars, I think a tiered star system where several categories were given stars (or forks, to reduce the comparison to movie reviews), would reduce the emphasis on the stars and place more emphasis on the review itself.

Craig

Todd - you are a bit harsh. No need to destroy a business just because one or two writers don’t like it. I’m glad Fredric is more professional than that by not writing bad reviews.

Carole H

Ben, I had a feeling you might have had an unpleasant experience that hit close to home with a bad restaurant review. But at least we’re exploring this subject from many angles & points of view. I happen to really like The Barksdale & Brother Juniper’s, rough around the edges though they are. I have gone with local friends & taken out of town friends there or recommended they go. A friend enroute from Miami to Seattle was still raving about breakfast at The Barksdale when she got to her next stop at our friend’s home in St. Louis that night. Part of the deal with the chains is that they advertise on TV & everything they feature looks dazzling & wonderful. The reality is much like the squashed “have it your way” hamburger that you pull out of the bag when you get home, & not the picture perfect food stylist version on TV. You’d think people would realize that by now. Todd, I think it should be your turn to pick the place the next time your “chained to the chains” friends insist on going somewhere mediocre because it’s familiar & comfortable to them. I bet they would thank you.

Talbot

Craig,
i think the world may be better served if we eliminate the IHOP.

GrantParish

Ok, the CA does not publish bad reviews. We know from this blog that the reviewer just pays and leaves and no review is written. But from the comments lots of readers want to know about the bad restaurants. So, Jennifer and Fredric, how about as a service to blog readers - post the list of restaurants that are too bad to review here?

Fredric Koeppel

A couple of things.
First, of course, Ben, this is a completely open forum and you are free to say whatever you want (within certain legal limitations), just as anyone else may respond to what you write. That principle keeps things interesting on W&D.
Second: Craig, not producing negative (or “bad”) reviews has nothing to do with professionalism. I believe that readers need to know the good, the bad and the ugly about the local restaurant scene, and if that includes totally negative reviews if they’re deserved, so be it (as with IHOP as Todd remembers); true professionalism comes from observant objectivity, not from ignoring the bad restaurants. But the POLICY of the CA has been, since 2003, that we do not review restaurants we cannot recommend in some way (in any way?) in the Playbook.
Third, Carole H, I WISH that restaurants would take reviews as guidelines to help them improve food and service, but they rarely do; everyone wants three or four stars, and if they don’t get them, the reviewers are just dirty SOBs. And no, restaurants are not given the privilege of asking for a follow-up review. My practice over two decades, especially dealing with an important or potentially important restaurant, is to wait a year and go back for another review.
And back to Ben: I agree that the most difficult part of reviewing restaurants comes with the strict local nature of the enterprise. It’s not like reviewing a book, for example (I was book review editor for the CA from 1988 to 2003), because the author may live in Timbuktu and the publisher is in New York and the book may be getting reviewed in a hundred magazines and newspaper. But a restaurant (non-chain) is local, and, as we have say before, involves real people who have spend real money and put real effort into the thing. That’s why negative reviews (or mainly positive reviews with negative points) cannot be too witty or sarcastic or make the reviewer look superior or as if he is having fun. On the other hand, customers on the receiving end of bad food and bad service have no idea of knowing that it might be the chef’s or the manager’s day off. They just know that they got stiffed.

Kristie L.

Todd said, “And I’m getting tired of being dragged to Chili’s and Applebee’s by people that don’t know good food.”

Amen to that. Chili’s is fine for what it is, but don’t tell me you want to go out for a nice dinner and then ask me if Chili’s is okay.

I just returned from a trip to Memphis to visit my family. Unfortunately, due to a lack of transportation - I’m so spoiled by transit in SF - and the heat, I didn’t get to try a bunch of the places I’ve read so much about. I’m just going to have to come back again :)

Instead, my trip was filled with homemade fare - courtesy of my mom and dad - and a trip to Applebee’s, of all places.

I feel like a failure :(

At least I got my BBQ, fried catfish, fried chicken, turnip greens, and gumbo.

Todd

I’ve made it known to my better friends that I don’t eat at chains, with a few exceptions (Saltgrass Steakhouse in Texas has the best under $20 steak I’ve ever eaten). It’s the casual friends that I don’t see often that are the problem. My no-chain policy has caused many of my friends to adopt it as well. A friend in Houston that has lived there for two years is anxiously awaiting my month-long visit there, because, in his words, “you’ll find all the good restaurants for me.”

FIG

Jumping into the fray at a late stage. Interesting and legitimate points made by all. My only comment is that having been a longtime follower of the CA’s restaurant restaurant reviews, I find that Fredric is a very knowledgable critic with great insight into what makes a good dining experience in a restaurant. It wasn’t always the case with some of the paper’s reviews in the past couple of years. Read what you want to in the last comment.

Talbot

Can we ban smiley faces?

Ol' Neil

Todd, next time you are in Texas try the Texas Land And Cattle Company’s smoked sirloin. Hate to steal a line from a Jim Cary movie, but they were “smokin’!”. And, on Monday nights, it’s all you can eat for the normal price of a 10 oz. portion.

Carole H

Todd, if Carmelo’s is still in Houston, I had a very memorable meal there quite a few years ago.

I can’t locate where we were talking about Jim’s Place Grille, so I’m going to mention it here. I went w/some Collierville friends & a friend who’s in town from Wilmington, DE, last night. They all had the pecan crusted catfish & I tasted a bite - very tasty. I’d just had catfish two days in a row for lunch or I might have gotten that too. I was hoping for shrimp & grits, but it wasn’t on the menu or a special. I tried the moussaka & found it to be rather bland. But the accompanying chicken tortilla soup was nice & my favorite side was grilled yellow squash/zucchini finished w/seasoned olive oil. The rolls were a cross between yeast rolls & biscuits, & very good. Our service was quite good, in my opinion, which was one of the gripes people had in the earlier post. But it was Tuesday night & there was hardly anybody in there except at the bar when we closed the place down.

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